Prosperity with a Purpose: 100 Million Olive Trees to be Tokenized to Create a Revolutionary Sustainable Asset Class
Global visionaries gather at Burj Khalifa for an exclusive event unveiling a blockchain-powered model that connects sustainable investment, environmental stewardship, and long-term digital ownership.
Dubai, United Arab Emirates, 5 May 2025: It was an event unlike any that the Armani Ballroom in Burj Khalifa has witnessed - an exclusive gathering of visionaries, investors, and dignitaries from across the globe, brought together by Global Olive Corporation (GOC) to plant the seeds of a new future.
The evening marked the official unveiling of GOC’s pioneering new initiative, which promises to transform both the agricultural and investment landscape of the region. As a start, the company aims to deploy blockchain technology and financial innovation to tokenize a staggering 100 million olive trees, creating a whole new asset class that offers real world investment opportunities while advancing environmental stewardship.
“It’s about redefining the relationship between people and the planet,” said George Svanidze, Founder and Executive Chairman of GOC, as he addressed the distinguished audience comprising some 60 VIPs and a host of experts and industry leaders. “Tonight, we embark on a journey where the environment, technology, and investment intersect—creating prosperity with a purpose.”
A series of illuminating keynote speeches set the tone for the evening, followed by a high-level panel discussion featuring some of the world’s foremost thought leaders from across various industry sectors. Among the prominent speakers were Levan Davitashvili, Deputy Prime Minister of Georgia, who spoke passionately about the future of sustainable development; Mark Haynes Daniell, global strategist and wealth advisor; Vladislav Martynov, serial tech entrepreneur, innovator, and former member of the Ethereum Advisory Board; Kanysh Tuleushin, First Vice Minister of Digital Development, Innovation and Aerospace Industry of the Republic of Kazakhstan; and Abdellatif Ghedira, President and CEO of Tunisia’s Olive Oil Board.
Guests were given an up-close view of GOC’s revolutionary concept, which combines cutting-edge blockchain technology with agricultural innovation, offering a transparent and secure way for investors to participate in a climate-positive, sustainable asset. Each olive tree will be digitally tracked and monitored, with returns generated from the sale of fruit, olive oil, and carbon credits. It then becomes a secure, transparent, and climate-positive digital asset—a concept hailed by many attendees as a "game-changer" for green investment.
A clearly inspired audience was seen actively engaging in discussions with the speakers and other experts on the future of climate-smart investment, sustainable land ownership, and how agricultural assets can be made accessible to a new generation of responsible investors. Hosted in the luxurious heart of Downtown Dubai, the event culminated in a memorable dinner accompanied by live performances. Attendees from the fields of finance, technology, sustainability, and media found themselves a part of a new movement that is set to reshape the global investment landscape and turn the tide on climate instability.
“The olive tree represents more than agriculture in the region, it represents culture, and traditions lasting millennia. It’s a symbol of cultural heritage and environmental resilience. That makes our initiative more than just an innovation; it’s a legacy project that benefits the land, the people and the planet. All this, while honouring generations past and securing generations to come,” said Vladislav Martynov.
GOC’s olive tokenization initiative, aptly captured in its slogan 'Where Agriculture Meets the Future,' embodies a perfect synergy between age-old tradition and new-age technology. As the global demand for sustainable solutions accelerates, the project’s launch in Dubai once again underscores the emirate’s reputation as a hub for seeding innovation and investments in a sustainable future.
With the global demand for sustainable solutions on the rise, GOC's olive tokenization initiative marks the beginning of a new era in green investments. As we plant the seeds for a sustainable future, we invite investors and innovators to join us on this transformative journey.
