Vehicle Brand Bestune Marks 70 Years of its Parent Group with Art
Artists perform in a gala event at Dubai's Bestune vehicle showroom to celebrate the Sapphire Anniversary of its parent group FAW
Dubai, 18th Jan, 2024 – Bestune, a prestigious vehicle brand from the FAW (First Automotive Works) Group, proudly marked the 70th anniversary of Group at it’s Bestune Showroom on the Shiekh Zayed Road. In front of a high profile audience of numerous media personnel, celebrities, art patrons, and industry veterans, artists from across the UAE were called upon to showcase their unique talents.
The event coalesced the world of art with Bestune’s artistic design concept, applied to each of the Bestune cars and SUVs in the Bestune range. Headlining the event was Bestune’s flagship SUV, the T99, beautifully transformed courtesy the employmemt of Arabic calligraphy by Rubab Zahra. Rubab captured the essence of Bestune, using phrases such as “Drive your Senses” and “Start a new Journey”.
The skill of accomplished artist Snehita proved to be a major attraction at the showroom, with her live painting of a mural. Creatively conceptualised by Magzoid Magazine, the image appropriately reflects FAW's seventy years of progress. From becoming the first to mass produce vehicles in China to manufacturing over four million high ends cars, trucks and buses annually, FAW has carved a niche as one of the world’s largest vehicle manufacturers; even being listed as a Fortune 500 Company.
Mr Andrew Squires, CEO of Al Khalid Auto, which is the official distributor of Bestune in the UAE, stated with alacrity “This is a true milestone for Bestune and FAW as it marks seventy years of manufacturing excellence. I am thrilled that we have been able to express our history of design-lead vehicles, meeting the needs of the masses through the world of art."
Mr. Squires added, "We remain committed to bring exciting new Bestune products to the UAE market over the next two years and look forward to serving our customers with not just the best vehicles but the best in after-sales care as well”
This artistic showcase was well attended and has melded the realms of art and the automotive design heritage of Bestune and the FAW Group. In so doing, it has highlighted the brand’s commitment to excellence.
