Landmark Leisure’s ‘Share a Toy’ initiative is back; donate your preloved toys and partake in the joy of giving this Ramadan
• Landmark Leisure, in association with Emirates Red Crescent and Islamic Affairs & Charitable Activities Department, announces the 2025 edition of its annual ‘Share a Toy’ initiative. • The initiative is aimed at promoting the spirit of giving and instilling the values of kindness and generosity in children earlier in life.
14 March, 2025, Dubai, UAE: Landmark Group’s entertainment division, Landmark Leisure, and its flagship brand, Fun City, in collaboration with Emirates Red Crescent and the Islamic Affairs & Charitable Activities Department (IACAD), announce the 2025 edition of their annual ‘Share a Toy’ initiative. Following an overwhelming response in previous years, this Ramadan, Landmark Leisure once again invites residents to embrace the spirit of giving by donating toys to children in need. This heartwarming initiative encourages families to come together and make a meaningful difference in the lives of underprivileged children across UAE.
This heartfelt initiative is aimed at promoting the spirit of giving and instilling the values of kindness and generosity in children. Through the simple act of donating toys, families have the opportunity to bring joy to those in need. This gesture not only uplifts the morale of the recipients but also shapes young minds, teaching children the importance of empathy, compassion, and selflessness. Beyond benefiting the recipients, the initiative helps instill a sense of social responsibility by participating.
The young donors discover that even small acts of kindness can ripple into a positive impact. This initiative plants seeds of moral awareness and a deep sense of responsibility, proving that together, we have the power to create brighter, more connected communities. Over the years, this initiative has grown into a beacon of hope, with donations soaring from 20,000+ toys in the last 3 years. The awareness campaign was introduced by Landmark Leisure across its brand portfolio: Fun City, Fun Block, Fun Ville, Fun Works, and Tridom.
Silvio Liedtke, Chief Executive Officer of Landmark Leisure, GCC & India, said, “Now more than ever, it is vital to cultivate kindness and empathy in the hearts of our future leaders – our children. At Landmark Leisure, we believe that every child deserves the joy of play, as it is essential for their overall development and well-being. The initiative has been running for close to half a decade, and it continues to inspire us as we see incredible participation year after year. We are extremely proud to carry this initiative forward this Ramadan as well, calling on everyone join us in making a difference and supporting this cause.”
Families can participate in the program by dropping off the pre-loved toys of their children that are in good condition at dedicated collection boxes at participating stores across the Emirates. All donated toys will be distributed to children in need through Emirates Red Crescent. At Landmark Leisure, the children are encouraged to play as it is every child’s necessity and after the donation they can enjoy a reward of fun-filled day exploring a range of attractions, including Big Rides, kid-friendly rides, video games at the mall’s play area.
Landmark Leisure invites all patrons to come and support this worthwhile charitable cause and make a meaningful difference in a child’s life. Landmark Leisure, a leading player in the Family Entertainment Centre industry, operates 40 stores in the Gulf Cooperation Council and 36 stores in India.
About Landmark Leisure: Landmark Leisure is the entertainment division of the iconic Landmark Group and was founded in 1999 with its flagship brand, Fun City. Since then, it has been the best-recognized family entertainment brand across the UAE, Bahrain, Kuwait, Oman, and India catering to children from 1-12 years old. The brand portfolio includes Fun Ville, Fun Works, Fun Block and Tridom. These brands encourage children to learn whilst they play, with a variety of activities focused on their growth and development.
For more information on the donation drive, please visit - https://funcityarabia.com/en-ae/page/share-a-toy
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Dimple Menezes
dimple@yardstick-marketing.com
Tel: +971 58 644 6608
Yardstick Marketing Management
PO Box - 116125, Dubai, United Arab Emirates
