Cars24 Arabia Rebrands to Reflect Its Evolution Into a Car Ownership Platform

Dubai, UAE | 09 February 2026: Cars24 Arabia has unveiled a refreshed brand identity, signalling a strategic shift as the company evolves from a fast-growing transaction platform into a long-term car ownership ecosystem in the UAE.

When Cars24 first entered the local market, its focus was on simplifying a fragmented and often intimidating car buying and selling experience. At the time, speed and visibility were critical. The bold, all-caps CARS24 identity reflected that urgency, designed to stand out in a market resistant to change.

As the company’s role expanded, so did its responsibility.

Today, Cars24 supports customers across multiple stages of car ownership — from buying and selling to newer services such as monthly chauffeur solutions — reflecting a move from one-time transactions to ongoing customer relationships. This evolution prompted a reassessment of how the brand presents itself.

“This refresh reflects how our role has evolved in the UAE,” said Abhinav Gupta, CEO of Cars24 Arabia. “Car ownership isn’t a single moment. It’s a journey with changing needs, and our brand needed to reflect the responsibility that comes with supporting that journey.”

The most visible change is the shift from CARS24 to Cars24, moving from all caps to sentence case. According to the company, this reflects a more mature and confident brand — one that no longer needs to announce itself loudly, but instead focuses on consistency, trust and reliability.

At the centre of the refreshed identity is a new open circular logo. Rather than symbolising completion, the open form is designed to represent continuity — acknowledging that cars change hands, values evolve and ownership needs shift over time. The open circle reinforces movement, flexibility and long-term relevance.

Cars24 has also updated its brand colour palette, replacing its previous blue with a brighter, clearer tone described internally as a “younger blue”. The company says the updated colour reflects a more human and approachable presence, reinforcing the belief that trust does not need distance, and scale does not require detachment.

The new identity was developed over more than 1,200 hours of design and iteration, with a focus on simplicity, adaptability and longevity. While Cars24 expects its products and services to continue evolving, the refreshed brand is intended to remain relevant as the company enters its next phase of growth.

The rebrand also aligns with Cars24’s long-term vision of “Better Drives, Better Lives” — supporting smarter decisions across buying, selling and owning cars, while building systems that remain useful as customer needs change.