Rasasi Hawas Gold Digger: Dubai’s Fragrance Giant Unveils Its Boldest New Scent
Dubai-born fragrance house Rasasi has unveiled Hawas Gold Digger, the latest addition to its globally recognised Hawas collection, at an exclusive launch event at La Perle Dubai attended by Ritesh Deshmukh and leading fragrance and entertainment personalities.
Dubai, UAE, 17th August 2026: Dubai-born fragrance house Rasasi has expanded its internationally recognised Hawas collection with the launch of Hawas Gold Digger, introducing a warmer and richer interpretation of the popular fragrance franchise.
The new fragrance was unveiled at an exclusive launch event at La Perle Dubai on 14 August 2026, bringing together fragrance creators, influencers, media personalities and cultural figures from across the region and beyond.
Designed for a new generation of fragrance enthusiasts, Hawas Gold Digger draws inspiration from ambition, desire and personal success. The fragrance combines a bold character with a contemporary interpretation of the Hawas identity.
The amber woody aromatic composition opens with notes of pear, lavender, bergamot and mint before developing into a heart of cinnamon and sage. The fragrance settles into a deeper base featuring vanilla, amber, patchouli and cedarwood.
According to Ismail Anis, Vice Chairman & Managing Director of Rasasi, the new fragrance reflects the growing sophistication of consumers across the GCC, who are increasingly looking for premium scents that combine quality, individuality and character.
The Dubai launch also brought together the worlds of fragrance, entertainment and contemporary culture, with Indian actor and filmmaker Riteish Deshmukh among the notable guests.
The event marks another milestone for Rasasi, which was founded in Dubai in 1979 and has grown from a UAE fragrance house into an international business with a presence across multiple global markets.
With the Hawas collection already established as one of Rasasi's best-known fragrance lines, Hawas Gold Digger introduces a more expressive direction while retaining the confidence and contemporary appeal associated with the franchise.
The launch in Dubai reflects Rasasi's continued focus on combining the region's rich perfumery heritage with modern fragrance creation and global cultural influences.
Hawas Gold Digger is now available through Rasasi's official sales channels and selected fragrance retailers across international markets.
