Danube Group Bowls a Surprise, Steps into Digital Cricket Media

Dubai, December 18, 2025: Danube Group, one of the UAE’s most diversified conglomerates, has officially expanded into a new business vertical with the launch of Mr Cricket UAE Media Group, the country’s first dedicated digital media platform focused exclusively on cricket pasted.

The platform has been launched under the leadership of Mr Anis Sajan, Vice Chairman of Danube Group, widely recognised across the region as “Mr Cricket UAE.” With this move, Danube Group steps beyond its established footprint in real estate, retail, building materials, and hospitality, entering the fast-growing digital sports media ecosystem pasted.

The launch reflects Danube Group’s strategic focus on diversification and innovation, aligning with evolving consumer behaviour and the increasing demand for digital-first sports content. By entering the global cricket media space, the Group strengthens its presence in high-impact, audience-driven sectors that blend technology, entertainment, and culture.

The official launch event in Dubai saw the presence of several international cricketing legends, including Dinesh Karthik, Eoin Morgan, JP Duminy, Fakhar Zaman, Angelo Mathews, Moeen Ali, Adil Rashid, and Khurram Khan, underscoring the platform’s global intent and industry credibility pasted.

Speaking at the event, Anis Sajan said the launch represents both a strategic expansion and a deeply personal milestone. He highlighted that Mr Cricket UAE Media Group is built on his lifelong passion for the sport and aims to deliver world-class cricket storytelling, exclusive access, and immersive content to fans across the globe pasted

Headquartered in Dubai, Mr Cricket UAE Media Group becomes the UAE’s first cricket-focused digital media house, mirroring the country’s growing stature as a global hub for the sport. While cricket remains the platform’s core focus at launch, long-term plans include expanding into coverage of other major sports, eventually evolving into a comprehensive multi-sport digital media platform pasted.

The platform will offer a wide range of content formats, including live and real-time cricket coverage, exclusive player interviews, premium video productions, studio shows, short-form social content, documentary-style storytelling, and behind-the-scenes access across global leagues pasted.

With the UAE already hosting major international tournaments such as the T20 World Cup, Asia Cup, ILT20, and T10 leagues, the launch of Mr Cricket UAE Media Group adds a new dimension to the nation’s sports ecosystem by shaping how cricket is consumed digitally, both regionally and globally pasted.

Reiterating the emotional connection behind the venture, Sajan described cricket as a lifelong passion rather than a commercial pursuit, positioning the platform as a fan-first initiative built to unite cricket lovers across cultures and continents.