This Valentine's Day LEGO® Botanicals Sets Rebuild Wilted Connections, As Data Shows People Interacting More Online Than in Person
LEGO® Botanicals is celebrating all forms of love this Valentine’s Day —amid a 51% surge in social media discussions around people feeling disconnected with their loved ones.
Dubai, UAE, January 30th, 2025: In an era where we are more digitally connected than ever, the LEGO Group has revealed that this increased virtual connectivity may be driving us further apart.
With over 5 billion people— representing 62.3% of the global population—using social media, and more than 3 billion on messaging apps, it’s no surprise that a survey found that 40% of people now interact more with people through their devices than in the physical world.
When people replace real-world interaction with screen time, it has been found that feelings of disconnection increase and well-being declines. That’s why this Valentine’s Day the LEGO Group is on a mission to help real-world relationships bloom by championing the joy of building and togetherness through LEGO® Botanicals.
LEGO Botanicals offer a creative and lasting way to reconnect and celebrate love in all its forms — whether for a soulmate, best friend, favourite colleague, or even yourself. These buildable flower sets never wilt and can be customised to reflect your loved one’s unique personality. The building process invites you to embrace creativity and nurture meaningful connections.
This Valentine’s Day, give love that’s built to last and build connections, creativity, and bouquets that bloom long after February 14th with LEGO Botanicals. For more information on the full LEGO Botanical collection, visit https://www.lego.me/en-ae/c/botanical-collection
