Pure Gold Jewellers Celebrates UAE’s Year of the Family with Complimentary Gemstone Gift for Customers

Dubai, United Arab Emirates: As the UAE marks the Year of the Family, a national initiative launched under the leadership of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates, Pure Gold Jewellers has announced a customer-focused initiative to honour the families who have grown alongside the brand.

Pure Gold Jewellers is an Emirati company that has been part of countless milestone moments, from weddings and anniversaries to traditions passed down through generations.

In a one of its kinds offers, starting 1 January 2026, every customer making a purchase at any Pure Gold Jewellers store across the UAE will receive a complimentary gemstone gift set, reflecting the brand’s commitment to giving back during a year dedicated to family values and social cohesion.

The initiative aligns with the core message of the Year of the Family, a UAE government programme promoting unity, shared values, and strong family bonds. Through this gesture, Pure Gold Jewellers translates those ideals into a meaningful and lasting token of appreciation.

The gift features a Classic Trio of gemstones, presented in a keepsake box, with each stone symbolising a foundational family value. Rose Quartz represents love and compassion, Amethyst symbolises peace and clarity across generations, and Clear Quartz reflects harmony and unity. Together, the trio embodies the enduring principles of love, peace, and togetherness.

Commenting on the initiative, Karim Merchant, CEO of Pure Gold Jewellers, said the brand has always viewed jewellery as more than ornamentation. He noted that the company’s roots in the UAE and its long-standing relationships with customers inspired the initiative, which aims to honour family stories and reinforce the importance of shared values that endure across generations.