Mr Toad’s teams up with IGNITE Pink is Punk for Breast Cancer Research
Proceeds to Al Jalila Foundation for Pinktober.
Dubai, 1 October 2024: Mr Toad’s, Dubai’s go-to, family-friendly destination for big-screen sports action and great food and beverage deals, is teaming up with IGNITE Pink is Pump in support of the fight against breast cancer this October.
Under the initiative, Mr Toad’s will donate AED3 from every order on specially-selected menu items to the Al Jalila Foundation for cancer research, from 1 to 30 October. Dishes include healthy options like Kale Caesar Salad and Vegan Superfood Salad, and the ever-popular Mr Toad’s Burger and Veggie Burger.
Mr Toad’s 2024 breast cancer activation builds on the success of last year’s event, which also included a donation to Al Jalila from proceeds from food orders.
Held annually, IGNITE Pink is Punk raises awareness of breast cancer and creates funding for research through a growing range of community activities and partnerships that promote fitness and healthy lifestyle habits. the campaign has raised over AED870,000.
The Mr Toad’s collaboration is part of an Emirates Leisure Retail-wide partnership with IGNITE Pink is Punk. Other participating brands include Costa and Pret A Manger across the UAE and ELR outlets at Dubai International Airport.
Pinktober is among a range of government initiatives, health campaigns and community outreach programmes in Mr Toad’s annual CSR calendar. The brand also supports the One Billion Meals campaign, holds regular activations with the Al Noor Foundation and, in April this year, donated more than 300 meals flood-hit residential areas across Dubai.
Mr Toad’s is located at Premier Inn hotels across Dubai.
