Savour Valentine Season at Rixos Premium & Forever Rose

Dubai, UAE (7th February 2024): Rixos Premium Dubai, the chic urban hotspot in Jumeirah Beach Residence, is delighted to announce an enchanting collaboration with Forever Rose for a special Valentine's Day lobby takeover. From February 7th to 21st, guests are invited to immerse themselves in the allure of Forever Rose's exquisite floral creations, turning the hotel's lobby into a captivating garden of romance. This stunning takeover can be seen from the moment you enter the lobby space of the incredible resort, instantly setting the mood as an air of romance permeates the entire property throughout February. 

Forever Rose, a distinguished luxury brand, is renowned for its artisan flowers that possess eternal beauty. Their signature rose products, sourced from the mineral-rich volcanic soils of Ecuador, last for many years without water or sunlight. The uniquely strong petals, growing up to ten times thicker and five times larger than other blooms, make Forever Roses a symbol of enduring love. The lobby takeover will showcase a stunning array of Forever Rose's premium products, including the most stunning roses in varying colours and sizes. 

Founded in 1999 in London, Forever Rose has evolved into a prestigious boutique retail destination synonymous with the art of luxury gifting. Not only do they sell the most exquisite roses, but they also offer a range of premium chocolates, fine jewellery, and diamonds. The overarching vision has been to create a luxury gifting boutique which doesn't just sell romantic products, but joyful moments that can be cherished for a lifetime. 

Forever Rose aims to bring a whirlwind of emotion to every occasion, apology, and congratulation. The company ethos is centred on spreading love, joy and happiness throughout society to make the world a more positive and giving place that is tied together by meaningful, cherished moments that spreading love, joy and happiness throughout society to make the world a more positive and giving place that is tied together by meaningful, cherished moments which last forever.  

Ebraheem Al Samadi, the Founder and CEO of Forever Rose, commented on the lobby takeover, “Forever Rose is thrilled to collaborate with Rixos Premium Dubai for this special Valentine’s lobby takeover. We are excited for guests to enjoy our visually appealing floral creations that will transform the space into an enchanting garden of romance, allowing everyone to immerse themselves in the beauty of everlasting blooms. This will be a stunning spectacle that captures the essence of enduring love and shared experiences.”  

Rixos Premium Dubai perfectly matches the ethos of Forever Rose, bringing people together to enjoy shared experiences. With panoramic views of the crystal-clear Arabian Gulf and the breathtaking Ain Dubai, guests can savour exclusive and glamorous lifestyle moments around every corner. 

The lobby takeover will provide a unique opportunity for guests to capture romantic moments against the backdrop of Forever Rose's timeless creations. Whether enjoying a stay at Rixos Premium Dubai or simply passing through, everyone is invited to revel in the beauty of these everlasting blooms and embrace the spirit of love. 

When: February 7th to 21st 

Where: Rixos Premium Dubai’s main lobby 

What: Forever Rose lobby takeover