Dreame Technology Unveils Strategic New Smart Home Lineup and Officially Opens First MEA Flagship Store

Dubai, UAE, April 24, 2025: Dreame Technology, a global innovator in smart home appliances, officially marks its entry into the Middle East and Africa (MEA) market with the opening of its first regional flagship store at Dubai Hills Mall, alongside the debut of its strategic smart home lineup — tailored to the region’s demand for intelligent, efficient, and integrated living solutions.

The flagship store offers MEA consumers a hands-on experience with Dreame’s most advanced products, creating a dynamic space to explore the future of smart living. It also reinforces Dreame’s commitment to building deeper connections with families across the region through technology-driven, lifestyle-enhancing innovation.

At the launch event, Dreame unveiled its innovations in cleaning and personal care, including the X50 Ultra Complete (X50 UC) Robovac — the world’s first* robotic vacuum with retractable legs; the H15 Pro Wet and Dry Vacuum, featuring the first AI-powered robotic arm for gap-free cleaning; and other standout products like the Z30 Cordless Stick Vacuum, AirStyle Pro, and PM20 Air Purifier. Behind these innovations lies the technology that powers them. Dreame’s breakthroughs are driven by world-class high-speed digital motors and intelligent algorithms, underscoring the company’s strong R&D capabilities — with 60% of its workforce focused on product development and design.

(Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame)

Building on this momentum, Dreame is accelerating its regional expansion strategy.  “As a leading home technology brand known for innovation and user experience, Dreame has empowered over 21 million families worldwide to enjoy smarter living,” said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. “The MEA region has always been a strategic priority—and we aim to become the No. 1 smart home brand here.”

“By 2027, our goal is to achieve 50% market share in the robot vacuum category across both the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA),” said Johannes Mueller, Director of Middle East & Africa at Dreame. “To support this, we’ve launched the Star Light Expansion Plan — a retail initiative designed specifically for the MEA market, with 150 points of sale including Dreame-owned stores and key channel partners.”

(Johannes Mueller, Director of Middle East & Africa at Dreame)

This expansion underscores Dreame’s commitment to delivering high-quality, accessible smart home experiences to consumers throughout the region.

Introducing a New Generation of Smart Living Products

To meet the evolving needs of MEA consumers, Dreame is introducing a comprehensive lineup of next-generation smart living solutions—spanning floor cleaning, personal care, and air purification. Each product embodies Dreame’s commitment to intelligent design and everyday convenience.

X50 Ultra Complete Robovac: The World’s First Robot Vacuum with Retractable Legs

Leading the launch is the X50 UC, the world’s first robot vacuum cleaner with retractable legs—designed to overcome the limitations that have long frustrated users of traditional robotic vacuums. From getting stuck on carpets and thresholds to missing spots under low furniture, automated cleaning has often required manual fixes.

(Dreame X50 Ultra Complete Robovac)

The X50 UC solves these challenges with height-adjustable legs powered by Dreame’s ProLeap™ System and VersaLift Navigation, enabling it to glide over obstacles, adapt to different floor types, and reach tight spaces with ease. Combined with 20,000Pa Vormax™ suction, AI path planning, and Matter protocol support, it delivers a truly intelligent, hands-free cleaning experience—one that leaves no area untouched.
 
H15 Pro Wet and Dry Vacuum: The World’s First AI-Powered Robotic Arm for Gap-Free Cleaning

In addition to the X50, Dreame also unveiled the H15 Pro, its latest flagship wet & dry vacuum cleaner, tailored for the MEA market. The H15 Pro is equipped with the industry’s first GapFree™ AI DescendReach robotic arm, which automatically lowers in just 0.2 seconds to remove the front cleaning gap and achieve true edge-to-edge coverage.

(Dreame H15 Pro Wet and Dry Vacuum)

With a powerful 21,000Pa suction system, immersive 100°C hot water brush washing, and an upgraded self-cleaning and drying system, the H15 Pro delivers a more thorough and hygienic cleaning experience. Its tangle-free brush design, low-profile body, and 180° lie-flat capability, combined with up to 60 minutes of runtime, ensure an effortless and efficient cleaning solution for modern households across the region.
 
Completing the Smart Home Lineup: Z30 Cordless Stick Vacuum, AirStyle Pro & PM20 Air Purifier

When it comes to quick yet powerful cleaning, the Z30, Dreame’s most powerful cordless stick vacuum, delivers a new level of performance. With a 310AW TurboMotor™, intelligent dust detection, and HEPA H14 filtration, it captures fine particles and pet hair with precision—ideal for families balancing busy schedules with high standards of cleanliness.

(Dreame Z30 Cordless Stick Vacuum）

Moving beyond floors, Dreame is also innovating in personal care. The AirStyle Pro, a 7-in-1 professional styling tool kit, is built for those who want salon-quality hair styling without excessive heat. With precise airflow control and ergonomic attachments, it offers effortless versatility for all hair types—streamlining beauty routines while protecting hair health.

(Dreame AirStyle Pro）

Finally, Dreame introduces the PM20, a next-generation air purifier featuring the adaptive airflow for every move technology. Equipped with Enviro Detect sensors, multi-layer filtration, and a real-time LCD interface, it intelligently adjusts to your movement and environment—quietly purifying air with precision and grace, from morning routines to nighttime rest.

(Dreame PM20 Air Purifier）
 
An Immersive Retail Experience at Dubai Hills Mall

As Dreame officially enters the Middle East and Africa market, the opening of its first flagship store at Dubai Hills Mall, First Floor, FF-247, serves as far more than a retail debut—it represents the brand’s first physical touchpoint in a region that holds immense strategic importance.

Designed as a space where technology, design, and lifestyle converge, the store reflects Dreame’s long-term commitment to building deeper, more localized connections with MEA consumers. With its sleek, marble-inspired interiors and modern architectural sensibility, the space mirrors Dreame’s product philosophy: elegant, intelligent, and user-centered.

At the heart of the store is an interactive showroom that brings smart technology to life — from AI-powered navigation to robotic arms and adaptive airflow — through large-format, intuitive displays. To celebrate the opening, Dreame is offering exclusive in-store promotions, including gifts with qualifying purchases and a lucky draw, with the grand prize being the X50 UC, valued at AED 5,999. Visitors can also enjoy live styling sessions with professional demonstrations and personalized tips.

Looking ahead, Dreame views the MEA region as a cornerstone of its global expansion strategy. Through continued investment in localized R&D, strong regional partnerships, and an expanded retail presence under its Star Light Expansion Plan, Dreame is laying the foundation to become the No.1 robot vacuum brand in the UAE and KSA by 2027. More than just market growth, Dreame is committed to growing with the region—bringing innovation closer to local homes, and shaping a smarter, more connected lifestyle together with MEA families.