Celebrate ‘Life Unboxed’ with Kibsons

February 5th 2024, Dubai, UAE: Kibsons, the UAE’s homegrown e-commerce grocery retailer invites you to share “Life Unboxed” this February and join them across the Emirates and online for a chance to see inside the ‘big blue box’ and share your own family moments along the way.

Celebrating the joys of wholesome food and togetherness, everyday life is showcased within the Kibsons campaign titled, “Life Unboxed”, which celebrates both everyday life and the undeniable brand hero of Kibsons, the ‘big blue box’ - the mainstay of many families weekly planning across the UAE. Every day, thousands of homes across the UAE receive the familiar Kibsons blue box of fresh, healthy groceries. More than sustenance, nourishment, and enjoyment, Kibsons delivers #LifeUnboxed.

As a promise of quality, reliability, and a commitment to making a positive impact on the well-being of their customers and the planet itself, the Kibsons #LifeUnboxed campaign is inviting all to share your life unboxed stories, pictures, and videos using the hashtag: #LifeUnboxed across YouTube, Facebook and Instagram this month.

Your chance to ‘see inside’ Kibsons and share your ‘Life Unboxed’ in person at the giant Kibsons box activation in Dubai and Abu Dhabi

Umm Al Emarat Park, Abu Dhabi Feb 16-17 & 23-24

Taste of Dubai Feb 23-25

All visitors to these locations who engage and share content on social media tagging Kibsons and using the hashtag will receive a Kibsons Life Unboxed gift and a 3-month Platinum Membership – they also join the running to win Kibsons credit prizes worth up to AED 45,000. Winners of the Kibsons credit prizes will be announced on February 26 on ARN platforms, as well as the Kibsons website and its social media accounts on Instagram and Facebook @Kibsons

The Kibsons Life Unboxed Picnic – February 5th to 25th (with ARN)

Listeners across 9 ARN channels will be invited to the Kibsons Life Unboxed Picnic, taking place on February 25th, 2024.  They’ll be asked to share their stories/memories/candid pictures and videos with the Kibsons boxes on their social media accounts and once they post, tagging both Kibsons and ARN, they are in the running to win Kibsons credit prizes and entry to the picnic.  Winners will then be invited to the Life Unboxed Picnic itself with a large-scale experiential Kibsons box; where picnic goers can engage with its activations in various ways; taking pictures, writing, and sharing their stories with a chance to immediately receive a Kibsons Life Unboxed gift and a 3-month Platinum Membership – they also join the running to win Kibsons credit prizes of up to AED 45,000. Winners of the Kibsons credit prizes will be announced on February 26 on ARN platforms, as well as on the Kibsons website and its social media accounts on Instagram and Facebook @Kibsons

Halima Jumani, Director, Kibsons said “Everything we do starts and ends with our customers, so it seemed very natural to take our Kibsons Life Unboxed campaign on a trip around the UAE. Some of our most loyal customers are at the very centre of our campaign this month and we can’t wait to meet them in person around Dubai and Abu Dhabi. At Kibsons, we champion physical, emotional, and social wellness and inclusion, as well as the importance of leading a life brimming with health, contentment, and togetherness. We are grateful to the families that open their homes to us, and to the thousands, who choose Kibsons and receive our blue boxes every day.”

Customers can also enjoy a new, limited edition Kibsons #LifeUnboxed box during February featuring a distinct blue gingham check pattern, familiar across various cultures and countries. The pattern evokes memories of picnics and outdoor living, highlighting the perks of leading simple and wholesome lifestyles.