Unlocking Emotional Loyalty: Insights from Rixos Hotels' Ali Ozbay at ATM

(May 2024): Discover the transformative potential of lifestyle-led loyalty programs with Rixos Hotels' Ali Ozbay, Regional Director of Marketing & Communications for Rixos Hotels UAE. Join us as Ali delves into the intricacies of emotional connections and customer loyalty in today's competitive travel landscape. 

In this enlightening session, attendees will uncover innovative strategies for building loyalty beyond traditional points-based programs. Explore the power of experiential rewards, online communities, and personalised offers in driving customer advocacy and engagement. Gain actionable insights into understanding customer behaviour and preferences to inform targeted offers and foster meaningful connections. 

Ali Ozbay brings over two decades of professional experience in prestigious international corporations across the UK and the Middle East to the table. Ali leads the brand's dynamic growth and solidifies its standing as a formidable entity in the hospitality sector. His comprehensive mastery of both digital and traditional marketing channels, coupled with his practical insights into the hospitality and media landscapes, empowers him to craft and execute innovative global marketing and communications strategies.