From Fishing Enthusiast to Tech Innovator: The Journey of Rajiv Ramnath

A job that has proven to be the best catch, figuratively speaking.

Jul 1, 2024 - 16:00
From Fishing Enthusiast to Tech Innovator: The Journey of Rajiv Ramnath

Rajiv Ramnath's story is one of passion meeting entrepreneurship. Growing up in Sharjah, his weekends were spent fishing with family and friends, fostering a love for angling that would shape his future.

As an adult, Rajiv traveled the globe, fishing in diverse locations from the Indian Ocean to Southeast Asia. These experiences deepened his commitment to the sport and inspired his innovative venture.

Professionally, Rajiv excelled as the Managing Director of Promocell, a leading marketing agency in the MENAT region. His leadership and marketing expertise paved the way for his next big idea.

Recognizing a gap in the market, Rajiv launched Elite Fishin, the region's first comprehensive fishing app, at the Dubai International Boat Show in 2024. The app allows anglers to share catches, find new spots, and get real-time weather updates. With thousands of downloads, Elite Fishin has quickly become a top-rated app among UAE fishing enthusiasts.

Rajiv's vision extends beyond providing a service; he aims to create a vibrant angling community. By connecting like-minded enthusiasts, he fosters camaraderie and shared knowledge, turning a childhood passion into a thriving enterprise.

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